Disclosure
Commercial relationships
Who owns this site, how it makes money, and the specific rules that keep those two things away from the scores.
Last updated September 29, 2026
Who publishes this site
99deals Reviews is published by 99deals.shop, an online store. That notice appears in the header of every page here, not only on this one.
This matters because we review products in categories our store also sells. We do not present this site as an outside voice. It is a store's editorial desk, operating under written rules, and those rules are on this page and on how we review.
How links work
Each review carries one verified purchase destination. We may repeat it at the moments where a shopper is ready to act, but the destination never changes within the review:
| If… | The page links to | Do we earn anything? |
|---|---|---|
| We sell it, or plan to | Our product page at 99deals.shop | Yes — it is our sale |
| We do not sell it | One verified retailer product page | Sometimes a commission, disclosed next to the link |
| It is only a comparison | Nothing — the product is named, not linked | No |
Purchase buttons go straight to that destination. They do not first send you to another section of the review. If a planned product has no live listing yet, we do not show a purchase button.
Sources are named rather than linked, for the same reason: a citation should not double as a sales channel.
Agency clients
Some brands whose products appear here are clients of the marketing agency that operates 99deals.shop. Where that is true, the review says so on the page itself, next to the byline — you do not have to come to this page to find out.
A client relationship does not buy a product review, a product score, a verdict, or a position in a comparison. It also does not buy silence: a client's product can and does receive Consider it or Compare first.
A separate brand assessment may include a manual context adjustment only when the site owner explicitly approves it. We show the product-review average, the adjustment, its reason, and the client relationship next to that brand assessment. It does not change product scores or verdicts and is never applied automatically to other brands.
Brands that contact us and share verifiable product information or approved media may also be featured on a clearly labeled brand page with their logo and a direct link to their official website. That promotional feature is separate from the product reviews. Supplying materials or access does not earn score points, a favorable verdict, or an automatic brand adjustment.
What money does not buy
- Not the product score. The five criteria are filled in from the evidence, with the source of each line recorded, before any commercial link is placed on the page.
- Not the verdict. Verdict bands are fixed to score ranges. We cannot promote a product into Worth trying without the score to match.
- Not the tradeoffs. Every review states when another option deserves comparison and what could let you down. Reviews are not written or withheld to protect a listing.
- Not a customer's review. We do not filter, reorder or suppress reviews left by readers based on how positive they are. See our reviews policy.
Product photography
Product images on this site come from the manufacturer or retailer, used with permission and credited in the caption. They are marketing images and we treat them as such — they are never presented as evidence of how a product performs.
Questions
If something on this site looks like an undisclosed relationship, tell us and we will either correct the page or explain it. Use the contact form.